It’s election time in the US – wait, not really. We have another year of this crap! But one hockey squad isn’t missing the chance to fast track their big campaign: The Dallas Stars really want to be your favorite team.
Campaign Strategy #1: Jamie Benn and Tyler Seguin have all the points.
Combined, Seguin & Benn have 44 points in 16 games. The calculator tells me that is 2.75 PPG. Common sense tells me that is a LOT.
Seguin is averaging 1.43 PPG through 16 games. Last season he played a 1.1 PPG pace all year, ending with 77 points. There’s still a long way to go, but when we think of Tyler, we think “performance.”
Benn won the Art Ross Trophy last season in a mad finish line dash, scoring four points in the Stars’ last game, beating Tavares by one point and Crosby by three. Last season, Jamie had 5 G in the first 15 games, and ended with 35. So far, with 10 G in 16 games, we’re looking for a 70 G -ish season.
Okay, even he probably can’t do that. But his 0.673 GPG average this season would be 51 G. No problem, right?
Really, it’s all summed up in this photo from Shattered Lens Photography.
What does it feel like, waking up knowing you have exactly 5x more assists than the average NHL player?
Probably the same way it feels to wake up looking like this.
That’s Campaign Strategy #2: Jamie Benn World Takeover
Tyler Seguin’s no surprise – if you haven’t seen all his handsome rogue-ishness or heard “I Knew You Were Trouble” when he walked in, you’re not paying attention. Jamie Benn is the dark horse, the sleeper; warming to his role as not-so-sidekick with all the slow charm one expects of Texas. He’s tapped a natural resource and now we’re all getting rich.
Even if he doesn’t know much about Dallas… [Sportsnet video: Know Your City]
If she’s from Dallas, Tyler could use a tutor. [Sportsnet Video: Know Your City]
Campaign Strategy #3: Winning Often
It’s one thing for a top line to score. That team can still lose a lot of games. But the Stars currently sit in 3rd, with the same number of points as the 2nd place Rangers (who’ve won six in a row/barf). They’re 7-3-0 in their last 10 games and, so far this season, Dallas’ victories are by an average of 2.1 GPG. Benn & Seguin’s point totals account for only 15% of points recorded by the Stars this season – the love is spread around. (Their combined 19 G, though, equal 34% of the Stars offense.)
Campaign Strategy #4: Ticket Prices
Okay, no one campaigns for this. But the average lowest StubHub price for a ticket to the next 10 Stars games is $15.40. You can get in the door for less than the cost of a parking pass. You could see Intern Jeff Skinner from the 100-level on 12/8 for $37. The highest in-the-door cost is, sensibly, to see the NHL-leading Montreal Canadiens. At $25. There are expensive seats, of course, but if you’re only mildly interested in hockey (such people do exist), this could be your introduction. Parents can take their kids. Or, like when I was little, kids can take their parents!
I really hope people take advantage of these prices. It won’t last, not if the Stars’ success does, but it’s the perfect opportunity to grow the fan base while they’ve got something super to watch. Something like…
Best Reddit reply to this video: “Just ask him out already!!! It’s like the last 10 minutes of a young adult novel.”
Now that would be Campaign Strategy #5, just sayin’.
UPDATE: Campaign Strategy #652, courtesy of @RunsonDuncan:Tags: Dallas Stars, jamie benn, Tyler Seguin